Our Core Areas

From first point of contact through to the hotel stay itself, we have identified six core areas that define the memorable guest journey of experiences delivered by all SilverNeedle Collection hotels:

1. Authentic Destination Experiences
Many years of experience in Asia have given us a deep respect for the unique cultures of the region. Thoughtfully crafted activities in the areas of culture, leisure and social responsibility engage our guests in new and enriching experiences with the destination and local community.

2. Optimum Sleep and Shower Experience
Featuring the finest premium bedding and a supremely satisfying shower with great water pressure and quality bathroom amenities, our guest rooms are designed to immerse guests in a sanctuary of calm, comfort and restfulness.

3. Distinctive F&B Experience
Each property will strive to have its own ‘Best in Class’ destination F&B outlet within its location, where great culinary experiences are part of a complete sensory experience.

4. Seamless Communication
Interaction between staff and guests is enhanced through our technology services such as the Intelligence Portal and Customer Relationship Management Systems. In addition for the personal touch our concierge can arrange for those unique local experiences while providing the business traveler with executive support.

5. Entrepreneurial Management
To succeed in today’s competitive business environment, we subscribe to a general management style that is entrepreneurial at heart – more adaptive, more intuitive, and more responsive.

6. Quality Assurance
While each property in the Collection is distinguished by its unique locale, guests are assured of a consistent standard of quality across all member hotels through our on-going brand standard audits.